We believe that marketing involves three essential components:
1. Knowledge of the subject.
2. Knowledge of the audience.
3. The ability to:
A. Position the subject in terms that are meaningful to the audience.
B. Engage the audience.
This Sounds Easy... until it isn't.
Director of Marketing, MONGO Challenge.
Consultant, The Billfish Foundation.
Digital Marketing services for leading West Coast Yacht Brokerage.